What Are Pantone, CMYK, PMS And Vectors?

When placing a branded order, you’ll often hear terms like Pantone, CMYK, PMS, and vector files. Here’s what they mean and why they’re important for printing your logo or artwork correctly.

CMYK – For Full-Color Printing

CMYK stands for Cyan, Magenta, Yellow, and Black. These are the four ink colors used in standard full-color printing.

• Used in digital and offset printing

• Ideal for gradients, photos, and colorful designs

• Color results may vary slightly depending on the material and printer settings

CMYK is not ideal for printing exact brand colors — slight shifts are normal.

PMS / Pantone – For Exact Color Matching

PMS stands for Pantone Matching System, a standardized color system. Pantone colors are pre-mixed inks with precise formulas.

• Ensures consistent color across materials and print methods

• Perfect for brand guidelines and corporate colors

• Each color has a code (e.g. Pantone 186 C)

Use PMS when you need color consistency across multiple products.

Spot Color vs. Full Color

• CMYK = Full Color → For complex designs and photographs

• PMS = Spot Color → For solid, flat colors (logos, brand marks)

Ask your Account Manager which method fits your artwork best.

What Is a Vector File?

A vector is a type of graphic that can be resized without losing quality. It’s essential for clean, sharp printing.

• Common formats: .AI, .EPS, .PDF (with editable paths)

• Unlike raster files (JPG, PNG), vectors are made of lines, not pixels

• Required for printing logos clearly and accurately

Not sure if your file is a vector? We’ll check it for you.

Summary

File Tips

• Send vector files when possible

• Include PMS codes if you need exact color matching

• We’ll convert your artwork to the right format if needed